Monday, October 19, 2009

Peer Reviewed Articles

The Study of factors that Influence the Entrepreneurship in Growing Energy Markets
By Ionnis Kinias

“The Study of factors that Influence the Entrepreneurship in Growing Energy Markets,” by Ioannis Kinias, was a study about the private energy enterprise sector in Greece. Kinias emphasized how the changes in institutional and financial structures have served as an impetus to the number of green energy investment plans. A lot of the changes have taken place this past decade with a phenomenal 10% growth in this industry. This 10% is visible through the expressed interest and utilization of renewable sources of energy as a substitution of tradition fuels. The clean fuels have also served as a means to save energy. The overall advice is that venture and public capital can be extremely helpful to this sector.
I might personally use this advice if I was trying to start a green energy company or lobby for public investment into clean energy. The overall study had more of a macro perspective, but the advice can be useful if you are trying to make a change in the overall industry. I can reference these statistics if I were seeking venture capital or trying to rally support for a change in public policy.
The study reviews the financial factors that affect entrepreneurship in this sector. I believe that a flaw or gap is how to overcome these financial factors. The current economic growth or employment is a variable that should be considered, but the author doesn’t explain how we can mitigate for these circumstances. I feel that I can learn more if I researched this area and found a way to make business thrive in spite of these terrible circumstances. This is very important because of the current economic crisis we face. I also learned that these are circumstances I should consider before I decided to start a company or invest in this industry.
Kinias, I. (2009). The Study of Factors that Influence the Entrepreneurship in the Growing Energy Market. AIP Conference Proceedings, 1148(1), 936-939. http://search.ebscohost.com.ezproxy1.lib.asu.edu, doi:10.1063/1.3225473

Social Entrepreneurship and Economic Development in Silicon Valley
By Flaminio Squazzoni

“Social Entrepreneurship and Economic Development in Silicon Valley,” by Flamino Squazzoni, describes how entrepreneurs are playing a “pivotal role in promoting inter-sector initiatives to address economic and social challenges in regions and local communities.” The social capital generated to support these initiatives encourages collaboration and communication among participants from different sectors of industry. The author advises that these inter-sector initiatives are extremely important when establishing innovative solutions to problems facing the community.
I feel that I can use this advice when I am trying to develop a solution for problems in my community. I really agree with the idea of inter-sector solutions and collaboration. I will make an effort to reach out to people with different experiences when I am trying to solve a problem because they have a particular insight that I don’t have. I also agree that these inter-sector areas are the best place for innovation.
I feel that Squazzoni did not go into specific examples of how inter-sector collaboration is a breeding ground for innovative ideas. I am encouraged to do more research and find out as much information as possible about this because I feel that entrepreneurs are leaders in various sectors. They are able to serve as the middleman and lead collaboration efforts between different secotrs.
Squazzoni, F. (2009). Social Entrepreneurship and Economic Development in Silicon Valley. Nonprofit & Voluntary Sector Quarterly, 38(5), 869-883. http://search.ebscohost.com.ezproxy1.lib.asu.edu

Wednesday, October 7, 2009

Articles Oct 7

http://www.entrepreneur.com/marketing/article203590.html

The article, “Adding Value: The Future of Marketing,” by Bob GilBreath, provides excellent insight to what the best marketing practices of business are and will be. Gilbreath begins by discussing the current issues we face with marketing. He references Tom Cruise in Minority Report and how says that is seems as if marketing will revolve around “the technology that marketers will use to better target customers and grab their attention.” This is a very good point, but he suggests better methods that have been and will be effective.

His main message is to have a marketing plan with meaning. “Going forward, businesses must succumb to the power of the consumer. Instead of interrupting their day with ads, advertisers must create something customers will choose to engage with. We must create marketing that adds value to people’s lives.”

I might use this when I start my own company. This is extremely important to student entrepreneurs because it supports the idea that spending money on creating awareness through ads isn’t as effective as spending time on making marketing valuable. Students usually have a lot more time than money.

Gilbreath has a very good point about “marketing with meaning,” but he undervalues the importance of creating awareness. This could be a flaw with his article. I think creating awareness and bringing traffic to other useful methods of marketing will be just as effective. “Marketing with meaning” will lose its purpose if you are lacking traffic to your website or if people aren’t aware.

This article mainly focuses on making marketing more meaningful, but ignores the importance of boosting traffic. Gilbreath has various suggestions on how people should make ads more interactive and consumer centric. He ignores the fact that you need an audience for your ads.




http://www.entrepreneur.com/money/columnistbillbartmann/article203410.html

The article “When It Feels Wrong to Be Right,” by Bill Bartmann provides various rules to how to run a business effectively. These rules include:

Rule No. 1: Don't succumb to 'surface logic.'
Rule No. 2: Thicken your skin.
Rule No. 3: Sometimes it feels wrong because it is wrong.
Rule No. 4: Trust your brain, not your gut.

This advice is useful and helps me see the mistakes made by many entrepreneurs. Bartmann really emphasizes the importance of using your brain instead of following that particular feeling.

I might use this advice in the future with my own company or when I am trying to identify an excellent opportunity. These rules are great ideas that provide a guidance to identify potential problems. His rules are to the point and reveal obvious concepts that we all fail to understand or utilize. I will be able to do this.

Many of these rules aren’t always applicable and sometimes the exact opposite is true. When people are being rushed, surface logic is extremely useful for decision making. Eventually we will all have to make decisions off of his concept of ‘surface logic.’ Also, listening to the advice of others is very helpful. This is helpful when people have made the same mistakes you are going to make. He discusses different issues about ethics, but there are many definitions on ethics that he doesn’t consider. I find it extremely helpful to trust in my gut sometimes because of a lack of information.

He ignores various factors that matter in the lives of entrepreneurs every day. Some of the factors are the amount of time, amount of resources available and the importance of the decision. These factors play critical roles in making every day decisions and impact our results. They are also restrictions that downplay a lot of his methodology.